Public relations are one of the most important areas in the operation of any company. Although they do not translate directly into current economic results, they play an auxiliary role. PR is all of the company's activities, which are to result in building and maintaining desired relations between the company and its surroundings. Therefore, it is a strive to obtain favorable opinions, create a favorable image of the company and respond appropriately to sometimes unfavorable information and negative phenomena in the company.
The goal of the PR strategy can be both external and inside the company
External actions concern building relations with the external environment of the company: customers, communities, local authorities and suppliers. The most popular methods of interaction include: media, including the press, television and the Internet, various brochures, folders, leaflets, occasional letters or small items with the company logo. The aim of these activities is to make potential customers aware of the existence of a given product and to draw the attention of possible contractors to specific company activities.
On the other hand, PR activities directed to the company's focus are focused on building a strong and positive relationship between the employee and the organization. Their aim is also to transfer and instill in the employees the values of the organization. Useful for this purpose may be: conducting effective communication about the events taking place in the company (eg financial results, organizational changes, etc.) or commenting on press reports in order to provide employees with the official position of the company.
Public Relations is, therefore, to a large extent a communication in order to provide specific recipients with specific information. Information that can affect both consumer purchasing decisions, partners' activities.
Public Relations, PR