Regulation of the labor market and, to some extent, also economic relations between the employee and employer, is necessary and useful. On the other hand, you should also be aware that a company in order to conduct business and further development must have a positive income statement. One of the items often constituting a serious item in the company's costs are remuneration and these are growing rapidly.
Looking at the minimum wage itself from January 1, 2020, the lowest salary for full-time work will already be 2600 PLN gross. It is exactly PLN 350 more than the minimum wage in 2019, and the cost of increasing the salary for the employer is PLN 420 for one employee. As the minimum wage increases, so do the "slightly" higher than the minimum wage. For small businesses, this is a significant burden and risk that can translate into an increase in the prices of services of such a company, which will lead to a decrease in competitiveness. It is difficult to predict the scale of the phenomenon, much depends on the macroeconomic situation. If it continues to be favorable, then salary increases can be borne, if not, then redundancy may occur. Another solution, although a bit problematic, may be an attempt to recruit disabled people to the company. Such employees, apart from some concessions, may also receive wage subsidies and their financial expectations are usually lower. Recently, Poczta Polska has decided to use such a solution.
Public relations are one of the most important areas in the operation of any company. Although they do not translate directly into current economic results, they play an auxiliary role. PR is all of the company's activities, which are to result in building and maintaining desired relations between the company and its surroundings. Therefore, it is a strive to obtain favorable opinions, create a favorable image of the company and respond appropriately to sometimes unfavorable information and negative phenomena in the company.
It is difficult to disagree with the statement that a strong employer brand allows to gain an advantage over the competition, and thus also high financial results. Therefore, the employer's branding goal is to build the company's recognition and, in addition, a positive image of the company as a friendly place for employees, eg by introducing a work strategy and life balance.